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You Need To Fail

Let me briefly set the table up front – this is not a post about how a life failure can send you on a new, stronger path… at least not in the grand sense of that.

I read a book some years back that did a study on how creativity works. It’s contents were fascinating, and the results were even more so.

We’re all familiar with the concept of right vs left brain thinking; the left hemisphere generally dominates logical reason, while the right hemisphere dominates relative reason. But this study went deeper than just understanding biological differences like this. It looked at the electrical and chemical signals occurring in the brain when presented with a challenge, and attempted to understand what goes on when people begin to think creatively.

When respondents were initially presented with a challenge, it was clear that a specific region in the left hemisphere was activated. This was true regardless of background or personality. This makes sense – a problem was met with the attempt at a logical solution.. no different than knowing that 1 + 1 = 2. But the goal of this study was to push the respondents past the point of where they could logically arrive at a conclusion… to basically force the respondents to failure. And it’s when the respondents self-reported reaching a willingness to give-up on the problem that the interesting stuff started happening.

Remarkably, at that moment, the subjects’ brain activity would begin to shift. The left hemisphere would decrease its activity, and the right hemisphere would activate intensely and with immediacy. After a few moments, rather than conceding failure to the challenge, most respondents would end up solving (or at least finding a solution) to the problem. It wasn’t a logical response…rather it was a relative one — derived from things that previously had no connections, but were creatively related to one another for this specific need.

The study continues, and there’s a lot of fascinating science within it. But to me what will always stand out most is the seeming need to fail at solving a problem to enable a more creative solution. Failure evokes the ability for our minds to think beyond what’s rational — it forces us to succumb to the limitations of what our individual capacity for reason is. In turn, it activates the innate ability for our minds to associate things. To think beyond the single moment and/or problem. To bring a new, imagined solution that seems to fit to the table.

So why do we fear writers block? Why is the blank canvas so scary? Maybe if we embrace the just getting going no matter how ‘bad’ the work may be…. Maybe if we willingly embrace that the first idea may be destined to failure…. Maybe then we’ll end up triggering the inspiration we so sought.

Maybe we just need to fail in order to succeed.


Also published on Medium.

1 Comment so far

  1. I really like “Take a step back… really analyze your whole brand. When was the last time you focused on the small parts? Are you diversifying your efforts enough? If not, maybe it’s time to craft a new strategy to push your brand.”

    Thank you for the well written article and advice. I find it extremely helpful.


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