The world we live in now is more is interconnected than ever. How many times have we heard this? It’s too easy of a statement to make. And it, in general, is never backed up with an explanation of why this matters to your brand.
But it matters because we’re under a microscope. Always.
It matters because your brand will be openly exposed in ways you never thought possible.
It matters because your audience is equally openly exposed to you.
It matters because the success of a brand now relies more on your ability to recognize the difference between feelings, and use that information to guide behavior.
It matters because the more exposure we have, the more we must develop our Emotional Intelligence to connect with one another.
Also published on Medium.