Brands aren’t a mystery. They don’t appear out of nowhere. They aren’t fabricated by a mill press. They aren’t created by the hard work of a Brand creative, director, or the like.
A brand is simply everything and anything. It’s your voice, your eyes, your ears. Your responses, your writing style, your effort. Companies have brands. People have brands. Places have brands.
These brands are the stigma earned through the experiences others have through the unique lens to the world only you can provide.
So, a brand can’t be a mystery…because by definition, you already are your brand.